Publicity / Marketing

Publicity / Marketing


Getting Radio Airplay, Hustwit, Gary. San Diego, CA: Rockpress Publishing, 1994.

The Musician’s Internet; On-line Strategies for Success in the Music Industry. Spellman, Peter. Boston, MA: Berklee Press, 2002

The Self-Promoting Musician. Spellman, Peter. Boston, Berklee Press, 2000.

Six Steps to Free Publicity, Yudkin, Marcia. New York: Plume, 1994.

Words That Sell. Bayan, Richard. Illinois: Contemporary Books, Inc., 1984.

On the Web:

  • National Arts Marketing Project is a program of Americans for the Arts and is dedicated to serving arts professionals and artists who seek to market the arts, engage audiences, and serve their communities. We believe the arts have the power to transform individuals, organizations, and communities and we have seen that power at work across America. When arts professionals and artists are afforded the necessary skills to effectively market the arts and engage audiences, they have greater opportunities to not only strengthen their fiscal health and sustainability, but also create lasting impact in their communities. NAMP serves a broad group of arts professionals and individual artists of various skill levels who work to promote the arts as a vital part of both an enriched, healthy life and a strong community.