Publicity / Marketing

Publicity / Marketing

Publicity / Marketing Issues

Getting Radio Airplay, Hustwit, Gary. San Diego, CA: Rockpress Publishing, 1994.

The Musician’s Internet; On-line Strategies for Success in the Music Industry. Spellman, Peter. Boston, MA: Berklee Press, 2002

The Self-Promoting Musician. Spellman, Peter. Boston, Berklee Press, 2000.

Six Steps to Free Publicity, Yudkin, Marcia. New York: Plume, 1994.

Words That Sell. Bayan, Richard. Illinois: Contemporary Books, Inc., 1984.

On the Web:

  • is a project of Arts & Business Council of Americans for the Arts. Arts & Business Council is the national headquarters of the Arts & Business Council and Business Volunteers for the Arts national affiliate network, and operates the National Arts Marketing Project. is sponsored by American Express Company through its sponsorship of NAMP, of which this Web site is a component. Additional support for the early development of was provided by AT&T. was operated for a time as a partnership with the Arts and Business Council of Chicago.